Saint Lucia (March 11, 2013) – The Saint Lucia Tourist Board and David’s Bridal, the leading U.S. bridal and special occasion authority, announced a strategic, year-long multichannel campaign designed to promote Saint Lucia as a preferred destination for honeymoons and destination weddings.
“David’s Bridal, widely recognized among consumers with more than 60 years of expertise in the market, is an ideal partner to spread the message about Saint Lucia’s offerings as a leading honeymoon and destination wedding location,” said Nerdin St. Rose, Vice President Marketing & Sales for the Saint Lucia Tourist Board. “This partnership will enable us to share our island with a highly valued market at a critical stage in their event planning.”
The partnership, running throughout October 2013, will promote Saint Lucia as the ideal destination for honeymoons and destination weddings through a series of print advertisements, in-store literature distribution in all major markets as well as online promotions including banner ads, e-newsletters and shared travel e-mails. Couples also have the opportunity to enter to win an all-inclusive honeymoon getaway to Cotton Bay Village in Saint Lucia upon registration at http://stlucianow.com from now until October 20, 2013.
About David’s Bridal
With more than 60 years of experience dressing women of all ages for life’s special occasions, David’s Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted bridal gowns and bridal party dresses. Known for outstanding value, fashionable designs and the ease of one-stop shopping, nearly 60% of all brides in the U.S. choose to shop at one of more than 300 David’s Bridal stores located across the U.S., Canada and Puerto Rico. Working with a knowledgeable bridal consultant, a customer can enjoy trying on a wide selection of gowns and dresses in her size with the added convenience that most styles are available to take home the same day. To learn more about David’s Bridal, visit www.davidsbridal.com.
About Saint Lucia
One of the Windward Islands of the West Indies’ Lesser Antilles, Saint Lucia (pronounced Saint LOO-sha) is nestled halfway down the eastern Caribbean archipelago. The "Helen of the West Indies," Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains - a UNESCO World Heritage Site - a tropical rainforest and one of the world’s few drive-in volcanoes. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint fishing villages along the coastline, and the annual Saint Lucia Jazz festival. Saint Lucia’s wide range of accommodations includes world-class five-star resorts, all-inclusive resorts, intimate inns and value-oriented properties.