Island Tourism Poised for More Growth in 2016
Saint Lucia (February 18, 2016) – Saint Lucia tourism officials are preparing to welcome over 700 new hotel rooms to the island’s accommodations in 2016, along with a new marketing campaign and push for new island investment.
Rex resorts has re-opened the 110 room Papillon Hotel after completing extensive renovations as an all-inclusive four-star property in February 2016 with Air Canada Vacations as the exclusive tour operator out of Canada. The Papillon Hotel is located adjacent to the St. Lucian and Royal by rex resorts hotels on Reduit Beach near Rodney Bay.
Also set to open this year, the Harbor Club on the Rodney Bay Marina will feature 115 four-star accommodations with a number of amenities that include two restaurants, lounges, a full-service spa, gym, pool recreational concept and 4,000 square feet of meeting and conference space. Adjacent to the Harbor Club is the recently completed Dive Saint Lucia, one of the premier scuba diving centers in the Eastern Caribbean featuring state of the art facilities at the complex just south of the Rodney Bay Marina.
In late 2016, Royalton Luxury Resorts will add to its rapidly expanding portfolio of vacation experiences with the upscale Royalton Saint Lucia near Cap Estate. The elegant resort features 361 luxurious rooms, eight restaurants and six bars, world class spa, onsite splash park, conference space and an exclusive 94-suite, adults-only hotel within a resort called Hideaway.
“This overdue hotel boom adds much-needed inventory to meet the demands of our key source markets” said Louis Lewis, Director Tourism. “Tourism growth is a priority, and Invest Saint Lucia and the newly opened Saint Lucia’s Citizenship by Investment Office will continue to seek new investment and development for the island.”
Lewis reported that the U.S., the island’s leading market with more than 44 percent of arrivals in 2015, realized a seven percent growth in visitors compared to 2014. Saint Lucia saw six record-breaking months in 2015 – January, February, March, April, June and October – for a total of nearly 345,000 visitors for the year and an overall increase in stay-over arrivals of two percent, following a six percent rise in arrivals in 2014.
“Partnership is key to the continued success of Saint Lucia’s marketing efforts,” said Lewis. “We work closely with our hotel and product partners, travel agent partners, tour operators and airlines, to harness ideas and resources for the benefit of the overall destination.” He added that the Saint Lucia Tourist Board will unveil a new marketing campaign in the second half of 2016 with plans to refresh the brand with new collateral and photography.
Saint Lucia was recognized as “Best Honeymoon Island in the World,” one of the “Top 20 Islands in the World,” and one of the “Most Romantic Islands in the World” by the Condé Nast Traveler 2015 Readers’ Choice Awards. Six of the island’s resorts were also distinguished as “Top 40 Resorts in the Caribbean” by Condé Nast Traveler readers. The growing reputation of the diverse hotels, and the island of Saint Lucia as a sought-after destination was further strengthened by the more than 50 awards and accolades received by resorts across the island, including recognition from Travel & Leisure’s World’s Best List and Condé Nast Traveler’s GoldList to the coveted “Caribbean’s Leading Honeymoon Destination” by World Travel Awards.
For more information about the island of Saint Lucia, call 1-800-456-3984, or 1-888 4STLUCIA or visit http://stlucia.org/.