Travel Trade

Promote and partner with Saint Lucia

Tourism in Saint Lucia accounts for approximately 65% of the Gross Domestic Product (as per UNWTO’s satellite accounting method). With an estimated 350,000 visitors attracted to our shores every year, visitors from around the globe play an important part in this flourishing economy. A central role of the Lucia Tourism Authority is to grow tourism and promote the island to both consumers and the travel industry.

We’re always keen and look forward to working with industry colleagues to provide the support and training initiatives needed to help drive sales and visitors to our shores in a captivating and compelling way.

As a travel trade expert, we are pleased that you are interested in Saint Lucia and we would like to assist you in better selling Saint Lucia.

Find all the information you need to provide your clients with a simply beautiful vacation in this Caribbean island destination. Saint Lucia is one of the most exclusive Caribbean vacation experiences available today with resorts that range from all-inclusives to classic inns, as well as boutique hotels with spas and wellness programs in settings that will take your breath away.

The Saint Lucia Expert (SLEx) Program will show you why the island has become known as the premiere romance destination. Become a Saint Lucia Expert today and begin reaping the sales rewards and the benefits offered to you by the Saint Lucia Tourist Authority.


  • Participation in the Saint Lucia Expert (SLEx) Program by the Saint Lucia Tourist Authority offering complimentary and discounted FAM trips, monthly cash prizes for the top booking travel agent and agency, incentives from participating hotels, including complimentary site inspections, and a chance to win an all-expense, all-inclusive trip for two
  • Credits from The Travel Institute or the Association of Canadian Travel Agencies (ACTA)
  • Personalized certificate
  • Printable education packet

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