Saint Lucia (March 5, 2012) –The Saint Lucia Tourist Board (SLTB) launches Saint Lucia Agent Months (SLAM) to bring travel agents to Saint Lucia from June through October. Designed for travel agents to experience the destination first hand, the promotion includes booking incentives, special rates on accommodations and 50% off airfares on American Airlines.

Participating travel agents will visit the island's diverse tours, land and sea attractions, enjoy creole cuisine, authentic activities and conduct numerous site inspections of Saint Lucia's diverse hotels and resorts.

"We continue to offer programs such as SLAM to strengthen the Tourist Board's commitment to our valued travel agent partners as we work together to increase arrivals to the island," says Nerdin St. Rose, Vice President Marketing & Sales for the Saint Lucia Tourist Board. "It is important the agents experience the island first hand and we look forward to welcoming them with our warm hospitality."

The island will be even more accessible for travel agents and their clients with JetBlue offering daily non-stop flights between New York's JFK International Airport (JFK) and Saint Lucia's Hewanorra Airport (UVF) beginning June 28th. Additionally, all carriers to Saint Lucia offer better connectivity to major gateways.

Participating SLAM hotels include Bay Gardens Beach Resort, Calabash Cove Resort & Spa, Coconut Bay Resort and Spa, Coco Palm, Discovery at Marigot Bay Hotel, Fond Doux Holiday Plantation, Habitat Terrace, Harmony Suites, Morgan Bay Resort, Royal by rex resorts, St. Lucian by rex resorts, Smugglers Cove Resort & Spa, Stonefield Estate Villa Resort & Spa, Windjammer Landing and Villa Beach Resort.