Veteran cricket commentator “Reds” Perreira to spearhead sensitization Campaign!


SAINT LUCIA (April 22, 2016) – In the run up to Saint Lucia’s hosting of the third of four  test matches in the summer of 2016 (specific dates to be confirmed by the WICB shortly), the island’s lead promotions and marketing agency, the Saint Lucia Tourist Board has again partnered with Sports Consultant and veteran cricket commentator, Joseph “Reds” Perreira.


Ahead of the third test match to be held mostly likely within the first week of August 2016, involving West Indies versus India, the acclaimed sports enthusiast will spearhead a major promotional and sensitization campaign that will target a multiplicity of audiences, encompassing not only on-island spectators, but critically the diaspora community in the US, UK and wider Europe.  

Tourism Director Louis Lewis says, “The collaboration between the celebrated sports consultant/commentator and the SLTB is in an effort to further strengthen linkages between the vital tourism industry and the sports sector.  Sports has been a unifying force in the world and indeed in our part of the hemisphere, for generations. There is also a strong and logical nexus between sports and tourism and this latest initiative helps us to further cement that partnership.”

The test matches will be the first to be played at the newly renamed Darren Sammy National Cricket Grounds, following the West Indies victory in the ICC 20/20 World Cup series in April.

According to Perreira, “This initiative will seek to drum up support not only for a national hero in the person of Darren Sammy, but is expected to excite and build enthusiasm among sports fans and lovers of the game of cricket. The Indian team will be a quality test team with some world class players, however the West Indies team will want to prove their metal at the longer format of the game, after having done so well in the shorter formats namely, 20/20 and One Day Internationals (ODI’s) in recent times.”

Perreira, who says he’s thrilled about the SLTB collaboration, urges the public to look out for an exhilarating rollout of various marketing/promotional activities leading up to the August matches. This is the 5th set of Cricket Test Matches to be played here on Saint Lucia.

As part of the four-test series, test matches will also be played in neighboring Antigua, Jamaica and Trinidad.