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Interested in news
and deals from Saint Lucia?

Travel Trade

Boost Your Sales When You Promote And Partner With Saint Lucia

With an estimated 350,000 visitors attracted to our shores every year, tourism in Saint Lucia accounts for approximately 65% of the Gross Domestic Product (as per UNWTO’s satellite accounting method) and is an essential component of our flourishing economy. As the principal marketing and promotion agency for the destination, the central role of the Saint Lucia Tourism Authority is to continue to grow tourism and promote the island to both consumers and the travel trade industry.

Saint Lucia is one of the most exclusive Caribbean vacation experiences available today with properties that range from all-inclusive resorts to classic inns, as well as boutique hotels with spas and wellness programs in settings that will take your breath away.

Our Marketing team always keenly looks forward to working with industry colleagues to provide the support and training initiatives needed to help drive sales and visitors to our shores in a captivating and compelling way. As a travel trade expert, we are pleased that you are interested in Saint Lucia and we would like to assist you in better selling our destination.

Here, you can find all the information you need to provide your clients with an inspiring  vacation in this Caribbean island paradise. We also provide a number of resources to increase your expert knowledge about the island and to gain rewards with your increasing sales. We look forward to working with you and welcoming you into our family of Saint Lucia Experts.


  • Participation in the Saint Lucia Expert (SLEx) Program by the Saint Lucia Tourist Authority offering complimentary and discounted FAM trips, monthly cash prizes for the top booking travel agent and agency, incentives from participating hotels, including complimentary site inspections, and a chance to win an all-expense, all-inclusive trip for two
  • Credits from The Travel Institute or the Association of Canadian Travel Agencies (ACTA)
  • Personalized certificate
  • Printable education packet

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  • Contact Information