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Interested in news
and deals from Saint Lucia?

Travel Trade

Promote and partner with Saint Lucia

Tourism in Saint Lucia accounts for approximately 65% of the Gross Domestic Product (as per UNWTO’s satellite accounting method). With an estimated 350,000 visitors attracted to our shores every year, visitors from around the globe play an important part in this flourishing economy. A central role of the Lucia Tourism Authority is to grow tourism and promote the island to both consumers and the travel industry.

We’re always keen and look forward to working with industry colleagues to provide the support and training initiatives needed to help drive sales and visitors to our shores in a captivating and compelling way.

As a travel trade expert, we are pleased that you are interested in Saint Lucia and we would like to assist you in better selling Saint Lucia.

Find all the information you need to provide your clients with a simply beautiful holiday to this Caribbean island destination. Saint Lucia is one of the most exclusive Caribbean holiday experiences available today with resorts that range from all-inclusives to classic inns, as well as boutique hotels with spas and wellness programs in settings that will take your breath away.

The Saint Lucia Expert (SLEx) Program will show you why the island has become known as the premiere romance destination. Become a Saint Lucia Expert today and begin reaping the sales rewards and the benefits offered to you by the Saint Lucia Tourist Authority.

Saint Lucia Expert Benefits:

  • Certification as a Saint Lucia Expert (SLEx)
  • Quarterly draw for agents who have logged a minimum of 2 bookings
  • Digital sales tools including email signature as a SLEx
  • Invites to join Saint Lucia Tourism Authority on stand at consumer shows
  • Feature in trade e-newsletter
  • Marketing opportunities (blog contribution, social media inclusion)
  • Joint marketing opportunities for business development
  • Webinars
  • Special agent rates on island during Saint Lucia Agent Month (SLAM)
  • Potential invite to Saint Lucia Expert annual “Inspiro Awards” in Saint Lucia

Online training programme –

The Piton Award Incentive Program – Amend to read ‘As a reward for your efforts, once you have completed our online training programme, you will be eligible to attend one of our many FAM trips during the year, log your bookings and become a Saint Lucia Expert. We will also update you on any upcoming events and promotions. As an added incentive, to log your bookings onto the programme you will also get a chance of winning some fabulous prizes.
Face to face/In-house training available
We are happy to provide your staff with in-house training, please contact Nicole Compton on 020 7341 7007 or
Contact us
To request a range of promotional materials, from travel guides, brochures, office decorations and events collateral, please email

Fill out the following form to download a free Saint Lucia Travel guide e-bookor alternatively click here to view an online version

The Saint Lucia Tourism Authority respects your privacy and will never sell or rent your data to third parties.